An advertising campaign to invite new visitors to the gallery with the slogan 'inspiring art in a spectacular location'.
Background
Tate St. Ives is a contemporary, modern art gallery in Cornwall. Perched above Porthmeor Beach it features some world renowned artists such as Piet Mondrian, Mark Rothko, Pablo Picasso and Barbara Hepworth. The gallery had recently expanded with a new contemporary extension and twice its former exhibition space and commissioned an advertising campaign to bring in new visitors. The outcome had to be broad in appeal to attract their wide target audience (adults, pensioners, tourists and locals), and communicate key messages simply and quickly in order to be seen by foot and vehicular traffic.
Tate St. Ives is a contemporary, modern art gallery in Cornwall. Perched above Porthmeor Beach it features some world renowned artists such as Piet Mondrian, Mark Rothko, Pablo Picasso and Barbara Hepworth. The gallery had recently expanded with a new contemporary extension and twice its former exhibition space and commissioned an advertising campaign to bring in new visitors. The outcome had to be broad in appeal to attract their wide target audience (adults, pensioners, tourists and locals), and communicate key messages simply and quickly in order to be seen by foot and vehicular traffic.
The outcome is simple yet bold and playful. A clear wordplay ‘See Art’ is juxtaposed over images that reference the key message of inspiring art at a beautiful seaside location, mirrored across a horizontal plane. The concept was executed via print and digital assets.
Job Role
Junior Designer (Blast Design)
Junior Designer (Blast Design)
Sector
Arts & Culture
Arts & Culture
Design Services
Artworking, Advertising, Brand Communication, Digital Design, Print
Artworking, Advertising, Brand Communication, Digital Design, Print
Concept design
Concept design
Design created at, thus © Blast Design.
